In line with the vision of strengthening media and communication in African Club Football, the Confédération Africaine de Football (CAF) organized a Club Media Officers’ Workshop for clubs competing in the Tanzania Premier League in Dar es Salaam, Tanzania.
This is in line with the 10-point plan of CAF President Dr Patrice Motsepe to develop and promote Women’s Football in Africa.
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The workshop was part of the legacy capacity building programme of the CAF U17 Girls Integrated Football Tournament (GIFT) that is currently underway in Tanzania.
Also participating in the workshop were women’s teams of JKT Queens, TDS Academy Sports, Boni Consilli Girls, who are currently participating in the GIFT tournament.
Tanzania Premier League is one of the fastest growing football Leagues in Africa currently with both Simba and Young Africans regular features in CAF Interclub Competitions.
And, with East Africa poised to host a number of CAF events including the TotalEnergies CAF African Nations Championship (CHAN) and the CAF Africa Cup of Nations, communication and media relations skills are at the centre of positioning the region.
CAF General Secretary, Veron Mosengo-Omba said: “The CAF U17 Girls Integrated Football Tournament (GIFT) is about leaving legacy and the Club Media Officers workshop is a practical step towards building capacity in media. Communication is key in creating awareness and promoting African
Football. Over the last three years, we have invested time and resources in improving media operations and communication in Member Associations.”
The workshop was opened by President of Tanzania Football Association (TFF) and CECAFA, Wallace Karia.
The workshop explored the crucial role of media relations for Clubs. CAF instructors shared insight on the importance of creating a strong digital media and communications strategy. Presentations were also made on Media Services, Media Relations and Interclub football.
The workshop, beyond its theory component, allowed participants to exchange with experienced professionals, thus strengthening their skills in a constantly evolving field.
For CAF, this event demonstrates a desire to promote excellence and support the development of a new generation of communicators ready to tell the story of African football with passion and precision.
With initiatives such as the Media Officers Workshop, CAF reaffirms its commitment to equipping young Africans with skills and opportunities that will enable them to shine on a global scale.
The CAF U17 GIFT tournament is a pioneering pilot initiative to promote the development of women’s football across Africa.
The historic event is taking place at the Azam Complex Stadium in Dar es Salaam, Tanzania, and brings together teams from CECAFA Member Associations (MAs) from 7-18 January 2025.
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