In a significant announcement, Razzi soft drink has been unveiled as the Official Soft Drink for the upcoming 2024 Africa Cup of Nations (AFCON) set to take place in Ivory Coast in January.
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The exclusive partnership was officially revealed on Monday in Lagos, with Razzi being designated as the Exclusive Official Soft Drink brand of AFCON 2024.
The Chief Executive Officer of Ultimum Limited, Austin Ufomba, expressed excitement about Razzi’s involvement, stating that the brand’s association with AFCON 2024 would bring enthusiasm, energy, and refreshing beverages to the tournament.
Ufomba remarked, “This partnership with the Confederation of African Football is a significant milestone for us, underscoring our commitment to refreshing Africa, supporting football on the continent, and celebrating the passion as well as the unity that the African Cup of Nations embodies.”
The CEO emphasized that Razzi aims to enhance the overall experience for players, fans, and everyone involved in the AFCON festivities. Beyond quenching thirst, the brand aims to contribute to the excitement and atmosphere that defines football events.
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Ufomba emphasized that Razzi seeks to be an active participant in the celebrations, victories, and exhilarating moments that characterize the prestigious tournament.
As part of its activation strategy, Razzi will introduce the freestyle football challenge, providing a platform for youthful freestylers and football enthusiasts to showcase their unique flair, ingenuity, and skills through captivating tricks, mesmerizing moves, and impressive performances inspired by the excitement of AFCON.
The partnership between Razzi and AFCON 2024 signifies a mutual commitment to the celebration of football, unity, and the vibrant spirit of the African continent. The soft drink brand’s involvement is expected to add a refreshing dimension to the tournament experience, both on and off the field.
