Omoladun Bamgbose, Marketing Coordinator at PUMA, shared insights into PUMA’s involvement in the recently concluded LAB Memorial Football Carnival Season 2.
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In an interview with Sports 247, she highlighted the importance of PUMA’s participation in this remarkable initiative.
One of the organizers, a friend of the PUMA family and the driving force behind the LAB Memorial Foundation reached out to PUMA for support. The foundation’s dedication to youth development and its positive impact on the community struck a chord with PUMA. Bamgbose explained, “We wanted to sponsor the event and also bring more awareness to the memorial foundation and its players.”
This marks the first time PUMA has sponsored this event, and they are enthusiastic about future collaborations. “This is our first time sponsoring this, and we hope to sponsor more,” she affirmed.
Bamgbose also shared her thoughts on grassroots football in Nigeria, emphasizing PUMA’s commitment to sports development. She acknowledged the challenges in government support for sports and expressed PUMA’s determination to fill the gap. “As a company, it is honestly up to us to do things like this, and even as we keep doing this, we hope to continue bringing visibility and awareness,” she stated.
When asked about the sustainability of grassroots football based on her observations during the tournament, Bamgbose expressed optimism. She praised the exceptional talent displayed by the young players and firmly believes in their potential. “The talent is crazy,” she exclaimed. “With all the support, these players can actually go far. It’s amazing, and really all we have to do is continue supporting and ensuring that we have things for them to fall back on. Sports is the way to go.”
PUMA’s involvement in the LAB Memorial Football Carnival Season 2 reflects its commitment to nurturing young talent and contributing to the growth of grassroots football in Nigeria.
Persianas Retail Limited (PRL) is the highest-earning sports brand retailer in Nigeria. PRL is currently the official partner of the PUMA and Lacoste brands in Nigeria, with 13 PUMA,
Lacoste, and The Mix stores. The Mix is PRL’s multi-brand store.
Founded in 2009 by Ayo Amusan, the company has over a decade of experience under its belt. In this period, PRL has onboarded several brands, some of which include PUMA, Lacoste, Hugo Boss, Hackett, Armani, and Paul Smith. PRL is committed to driving the retail culture in Nigeria by delivering the most immersive and innovative shopping experiences to
customers.
Leveraging partnerships, market insights, entrepreneurial foresight, and solid business practices, PRL has established itself as a leading retailer in the Nigerian fashion industry.
In 2021, PRL led the partnership between sports company PUMA and music artist Davido as a brand ambassador in sub-Saharan Africa, North America, and across the world.
To further strengthen the partnership and expand the brand’s presence globally, PUMA collaborated with Davido to launch the PUMA X Davido collection. This is noteworthy as the first of its kind where a global brand like PUMA collaborates with an African artist to launch a full collection. The collaboration continues to drive remarkable disruption in the retail sector, making PRL the go-to sports brand retailer in Nigeria.
PRL continues to bridge the gap between international brands and the budding Nigerian market by ensuring that they get the same quality of products and shopping experience as they will anywhere in the world.
Through their multibrand store, The Mix, they also combine these global offerings with strong local brands to deliver a unique mix of high quality products and retail experiences to customers.
The company has over 100 skilled employees who work closely together and contribute to the overall quality and success of the business.
