On Monday, January 20, 2025, President Bola Tinubu announced the appointment of Zahrah Audu as the Director-General of the Presidential Enabling Business Environment Council (PEBEC).
Zahrah, an accomplished entrepreneur and technology expert, has a strong background in software engineering and holds a business management degree from a university in the United Kingdom.
In her new role, she is tasked with enhancing Nigeria’s business environment and attracting foreign investments.
Zahrah is expected to leverage her extensive experience in business development, innovation, and investment promotion to achieve these goals.
A notable philanthropist, Zahrah spearheaded the ‘Invest Nigeria’ campaign and coordinated the Existing Foreign Direct Investors Round-table Forum, initiatives that have reinforced Nigeria’s reputation as a prime destination for investments.
