Olusegun Ojogbolo, Brand Communication Executive of POCARI SWEAT Nigeria, shed light on the brand’s mission, the significance of proper hydration, and the company’s active involvement in sports development in Nigeria.
He spoke in an exclusive interview with Sports 247 at the Sandie Beach Rugby tournament that took place at Landmark Beach on Sunday.
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“Pocari Sweat is an ion supply drink designed to replenish the balance of ions (electrolytes) in the human body, mirroring the natural fluid equilibrium. As the human body comprises 70 per cent fluid, maintaining the delicate balance of water and electrolytes is crucial,” explained Olusegun during the interview.
He emphasized the misconception of relying solely on water for rehydration, neglecting the essential electrolytes lost during sweating.
Olusegun highlighted that POCARI SWEAT is not exclusively for athletes but caters to individuals of all ages, emphasizing the drink’s significant health benefits.
While POCARI SWEAT operates in thirty countries worldwide, its entry into Nigeria in 2023 marks its inaugural presence in Africa.
Olusegun underscored the company’s commitment to fostering health and wellness in Nigeria through its innovative ion supply drink.
Expressing motivation for partnering with Sandie Beach Rugby, Olusegun described beach rugby as a niche sport that deserves more recognition.
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Recognizing the strenuous nature of rugby, especially beach rugby, POCARI SWEAT aims to champion its popularity in Nigeria.
The company aligns itself with the mission of making beach rugby a mainstream sport in the country, emphasizing its dedication to supporting grassroots sporting activities.
When queried about additional grassroots sports events, Olusegun revealed ongoing collaborations with the Lagos State Government and various gyms in Lagos.
POCARI SWEAT’s marketing strategy involves direct engagement with consumers, providing them with firsthand experiences of their products.
The company envisions expanding its CSR initiatives through increased partnerships with various grassroots sports events.
Olusegun Ojogbolo sends a straightforward message to Nigerians: “Stay hydrated the right way, drink POCARI SWEAT.”
This succinct yet impactful statement encapsulates the brand’s commitment to promoting optimal hydration and overall well-being among Nigerians.
POCARI SWEAT Nigeria emerges not only as a provider of an innovative hydration solution but also as a proactive contributor to the growth and development of sports at the grassroots level in the country.
