Nigeria’s sporting media will have to step up efforts in providing lucrative content and building a profitable ecosystem to make the sector develop in accelerated proportions.
This is the verdict of La Liga delegate for Global Network in Nigeria and Ghana, Desmond Chiji, who stressed in an exclusive interview with Sports247 that more has to be done in terms of sports business and marketing in Africa’s most populated nation.
READ ALSO: SV Award 2025 role excites Arise Tv Anchor, Rufai
Speaking on the sidelines of the Sports Africa Investment Summit 2025, Chiji added that more efforts need to be put in place to ensure better packaging of attractive sports content by journalists in order to meet demands of a very large audience across the country.
The La Liga country manager for Nigeria and Ghana went on to applaud all brains behind this year’s sports summit, which he described as a lofty venture that will turn around all conceptions about sports as a leisure content, while putting total focus on its business aspects.
Chiji added, “It’s a wonderful event, and the first of many that are going to happen. We appreciate this kind of event, and it’s something the whole country needs to be part of.
This is great, because we need to start having this kind of engagement in order to discuss more about how we can grow the sporting industry in Nigeria and make it profitable for everybody who is involved.”
Chiji then turned his focus on what he tagged various opportunities available to Nigeria, which can make the country stand out as a buoyant sports hub across Africa and the world at large.
The Liga buff continued, “We have all it takes to develop sports business. We have the numbers, we have the audiences, we have the fans, we have people and everything to make it happen.
What we now need to do is that we have to put all those assets together. We need to put everything together, build an ecosystem with it, and provide the content that everybody needs.
“If we are able to generate rich content, with all the various media that are available and so many journalists who will be feeding off this content, we’ll make an impact.”
He concluded with a charge to Nigerian sports journalists and all media practitioners as a whole to be creative in order to generate better content that would stimulate the viewing public and make the sector become highly lucrative.
“At the end of the day, you need to generate content for your viewers. Once the content is rich, it would be profitable, and people will want to plug into it. We’ve said it several times, in terms of bridging the gap, we need to have a solid ecosystem,” Chiji submitted.
He reckoned that installing a vibrant sports media ecosystem in Nigeria would have multiplier effects on the nation’s financial, social, entertainment, political and business sectors in various dimensions.
