By Onesmo Alfred McBride Ngowi, the President and Chair of the Board of WABA
Let me first share a few of the responsibilities I had in my “previous life” at the USA based International Boxing Federation (IBF) and the UK based Commonweal Boxing Council (CBC). I share them because many still may not know why I left IBF and CBC to build the World Africa Boxing Association (WABA) and what drove this globally relevant work. I was responsible for Administration, Sanctioning, Rating and Supervising. In these roles, I coordinated cross-functional activities in Africa, Middle East and Persian Gulf from all divisions needed to shift or adjust activities of IBF. From Administration to Supervising, I managed the execution of such portfolios for key decisions on titles to introduction to Corporate. That role gave me insights on what it actually takes to move the sport of boxing in Africa to a NEW LEVEL
Another important role I led was sourcing. I was responsible for implementing the Source of promotion after designing a specific individual promotion on boarding. These processes determined how and why IBF was so popular in Africa, Middle East & Persian Gulf having processed and built robust infrastructure that supported the activities of its titles in the region…
So what does all this have to do with Africa Benefits?
In the IBF world where I come from, I had a front row seat on how its global activities worked and most importantly it became evident to me that Africa was not playing a major role in that world – It felt like Africa did not exist within the consciousness of the global playing decisions; such decisions that determined ratings as well as title shots distribution – the likes of which brought China to the frontlines of IBF in general!
Over the past 20 years, I have worked tirelessly to advance these discussions and shed more light on how to close such gaps leveraging my platform the progress for Africa at every IBF convention. Here are 5 reasons why this problem persists still today:
Lack of Insight on Africa Boxing: The world is yet to understand what Africa has to offer and sadly Africa’s boxing and boxing administrators are not doing enough to sensitize and educate them. If promoters and sanction bodies do not know what you have they will not come to your doorstep – those few who benefit from global boxing find their way to such promoters and sanction bodies and not the other way round.
Lack of Patience: At WABA, we support those who seek to develop effective Boxing Market Entry strategies. Many people think that this is an overnight task- no it is not. For example part of sanction fees should remain in that particular country to help boxing to grow instead of sanction bodies exporting it 100%. Although it is a painstaking process that often requires great efforts and patience, even years to execute an effective strategy, it works. For those still thinking it is overnight they are missing the full picture.
Foreign Aid Mentality: In my Trade and Investment Masterclass I teach how Africa boxing has to cross over from dependency on foreign assistance to pursuing partnership. Many African national commissions would not do what they should do because they are expecting assistance and development from foreign bodies to show up and do the work. Permit me to declare this: Development assistance did not make China’s boxing industry what it is today! Development assistance cannot take credit for what China boxing has accomplished in the world. So I say to Africa’s boxing leaders stop depending on foreign help – They represent a crutch that would never support Africa in running the race to capture current and future opportunities at boxing scale.
Investing in Knowledge Acquisition: The knowledge that would transform African boxing is not free! Because of the foreign assistance dependency mindset – many think that someone out there would bring them the knowledge needed to transform the boxing landscape. The reality remains that Africa must now become a student to advance to the levels they want. China took this on – they travelled the world to glean from the best in class. They brought that knowledge back home and began implementing such. Transformative knowledge has to be invested in.
Process Minded: The global boxing market has its standards and requirements and all those that seek to engage have to follow such. That landscape would not change for Africa. When policies such as professionalism in boxing seek to spur growth – RED tape barriers still exist that Africa must overcome. That is why WABA is in place to help Africa achieve its GOAL in global Boxing!
