The Federal Ministry of Sports has entered into a significant partnership with Yanga Games, a leading lottery company, aimed at bolstering revenue generation and providing enhanced support for athletes’ welfare in Nigeria.
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The agreement, unveiled during a ceremony in Lagos on Friday, marks a pivotal step towards revitalizing Nigerian sports and fostering a brighter future for athletes nationwide. Mr. Derrick David Kentebe, Chairman/CEO of Yanga Games, expressed enthusiasm about the collaboration, highlighting its potential to transform the sports landscape in the country.
“We are thrilled by this opportunity to collaborate with the Ministry of Sports Development in reshaping the narrative of sports in Nigeria,” said Kentebe. “Through this partnership, we aim to leverage marketing opportunities for athletes and sports as a whole, with a commitment to benefit all stakeholders involved.”
The partnership, as outlined by Kentebe, will support retired athletes, promote grassroots sports development, and harness the potential of special athletes. He affirmed Yanga Games’ ability to raise funds for athlete development, as well as secure endorsement and sponsorship deals on behalf of the Ministry of Sports.
In response, Sports Minister Senator John Owan Enoh, expressed confidence in Yanga Games’ capacity to deliver on their mandate, emphasizing a departure from sole reliance on government funding for sports development.
“We are moving away from the era of solely government-funded sports development,” stated Senator Enoh. “By partnering with Yanga Games, we aim to maximize benefits for athletes and critical stakeholders. We pledge institutional support to ensure the success of Yanga Games in revitalizing our sports sub-sector.”
The partnership between the Federal Ministry of Sports and Yanga Games heralds a new era of collaboration and innovation in Nigerian sports, with a focus on sustainable revenue generation and comprehensive support for athletes’ well-being and development.
