Ekiti State Football Association on Thursday, 26th November 2020 held yet another groundbreaking session in its series of webinar lectures aimed at positively changing the narratives of Ekiti State Football.
The session which featured one of the most erudite and experienced sports marketers, football administrator cum sportscaster in Africa, Emeka Enyadike, thoroughly delved into several aspects of football development, as he also, particularly harped on the potentials of Ekiti Football and the needs for a most proactive public-private-partnership for the game in the state.
The session began with the challenges of Nigeria football as the lecturer responded that the biggest challenge is the structure of football in Nigeria. He stated that everything in the country’s socio-political history that the military governments disrupted remained eternally corrupted and football and sports in general on a broader scale went with it.
He advised that the state can attract private investment from outside with the right positioning, especially, with football. Adding that the PPP concept is a great way to draw from the private sector expertise, human, capital, financial or technology and also better risk-sharing.
On the ways to improve the fortunes of Ekiti Football and perhaps, Ekiti United Football Club, he opined that the same PPP framework can be applied to allow private commercial partnerships.
He went on to acknowledge the high literacy level in Ekiti State, which he described as a good advantage in view of the new age information dissemination. As it can become a powerful tool for engagement and for reaching the harbors of investors.
Enyadike, in reactions to further probings by genuinely concerned stakeholders and members of Ekiti Football Builders Forum (EFBF), reiterated the need for the state to take advantage of its small, homogeneous, and unique features.
Whilst commending the efforts of the present board of Ekiti State FA led by its highly resourceful and awards winning chairman, Bayo Olanlege, Enyadike pointedly stated that Ekiti Football needs a big deal of digital marketing.
According to him, football operations in the state, as well as, Ekiti United FC, can be repackaged to attract either a membership structure or a joint venture (JV) structure where the government keeps a percentage and an investor comes in with some funding and buys a stake.
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