Ayere Sylvester of the CA brand and grassroots coach has signed a partnership deal with a media brand and sealed an ambassadorial role with the brand as well.
Just in the middle of January, grassroots coach, popularly known as the “master tactician” and the “protagonist” Ayere Sylvester signed a partnership ambassador deal with Northern Grill Company, Spicy Grills & Shawarma in what was a first of its kind deal for a coach within Nigeria and now it’s another brand securing his signature.
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JF Sport and Media company, which is a subsidiary of JF Group Of Companies based in Lagos, specializing in player & tournament management as well as sports entertainment, media management, and marketing services signed a one-year partnership deal with Ayere Sylvester as its Brand Ambassador and to be his Official Media Partner which will cover all media engagements and production for the protagonist coach.
Speaking to Sports247, coach Ayere expressed his delight at sealing another partnership deal. “I am very excited!” he exclaimed. “It’s part of what I do, the CA brand is beyond coach Ayere on the pitch and it gives me the joy to see other brands recognize the hard work and want to be a part of the journey,” Ayere added.
The Coach who may still be in the market, though with links and rumors of being almost snapped up by a huge community club in the country is certainly one with a lot of pull that brands are willing to engage in.
