At the NNL Super 8 Conference, held at the Ibom Meridien Hotel and Resorts in Uyo, Prostar’s CEO, Dr. Paul Maduakor, announced a significant partnership with the Nigeria National League (NNL).
This collaboration is set to transform the landscape of Nigerian football and marks Prostar’s commitment to enhancing the sport’s commercial and operational standards.
Prostar’s Strategic Partnership with NNL
Dr. Maduakor began his address by acknowledging the leadership of NNL and the clubs represented at the event. He emphasized that Prostar’s decision to partner with NNL was driven by the league’s proven track record and the integrity of its leadership under CEO Mr. Atta. “Our choice to join forces with NNL is no accident. It is built on the credibility and goodwill of NNL’s leadership,” Maduakor stated.
Rebranding and Commitment to Nigerian Football
Highlighting Prostar’s transformation from its previous identity as Haggai, Maduakor shared that the company is re-entering the Nigerian sports market with renewed vigor and ambition. Based in Lagos, Prostar is set to deliver quality sports merchandise, aiming to address long-standing issues in sports management and administration in Nigeria. “We are here not just to do business as usual,” Maduakor said, underlining their intent to innovate and create value within the league and for the clubs.
Creating Value Beyond the Field
Prostar’s partnership with NNL extends beyond typical sponsorship. Maduakor detailed plans to supply each NNL club with ten footballs per season and to sponsor the Player of the Month awards. These initiatives aim to increase media attention and player recognition, potentially elevating them to Prostar brand ambassadors. Additionally, Prostar will establish an online store, Prostar NNL, selling a wide range of NNL and club merchandise, creating a new revenue stream for the league and its clubs.
Driving Market and Community Engagement
Dr. Maduakor outlined a vision where Prostar would support clubs in establishing a local market presence. By offering franchise rights and providing merchandise beyond just footballs and kits, Prostar intends to transform clubs into community hubs for sports lifestyle products. This strategy aims to ensure clubs can sustain themselves financially and enhance their community engagement.
A Long-Term Vision for Growth
Looking to the future, Maduakor emphasized Prostar’s commitment to a five-year plan designed to stabilize and grow the league’s operational framework. He encouraged clubs to embrace this opportunity, not just for financial gain, but to elevate the standards of Nigerian football to inspire clubs across all levels of the sport.
In closing, Dr. Paul Maduakor expressed his gratitude for the opportunity to partner with NNL and reaffirmed Prostar’s dedication to delivering on their promises. “We are here to create value and drive a transformative change in Nigerian football,” he concluded.
This partnership signals a new era for NNL, promising enhanced visibility, better resources, and a stronger financial base for Nigerian clubs.
