Bukola Olopade, CEO of Nilayo Sports Management, reflected on the pivotal role his company has played in the Access Bank Lagos City Marathon 2024.
Speaking at the press conference captured by Sports247, held at the Access Bank Headquarters on Friday, February 9th 2024.
Olopade emphasized the race’s impact in showcasing Nigeria’s ability to excel on the global stage.
He underscored the marathon’s role in empowerment, entertainment, and collaboration, highlighting its significance as a platform for societal transformation.
Olopade also discussed the sustainability strategy implemented by Nilayo Sports Management, expressing optimism for the smooth execution of the 9th edition and envisioning an even greater race in the future.
“The impact of this race, from the very start, has always been about showing the world that we can do things right in this country.
And also creating leverage for thousands of people. We’ve used this marathon to show that sports is a relative way of empowerment, is a tool to entertain and is a tool to collaborate.
The sustainability strategy that we’ve deployed has been very amazing. And that is why, looking down the road now, and looking ahead, one feels very optimistic that this 9th edition, by God’s grace, will go smoothly.
And it will be a precursor to a greater race in the next year, to make it the tenth anniversary.”
He credited the government of Lagos State, particularly Governor Babajide Sanwoolu, for his unwavering support and commitment to sports development.
Olopade praised Sanwoolu’s leadership in elevating the marathon from a bronze label to a gold label, with aspirations for a platinum label in the future.
Furthermore, Olopade expressed gratitude to sponsors, notably Access Bank, and lauded the media for their comprehensive coverage and promotion of the marathon.
He acknowledged the diversity of runners participating in the race, emphasizing that it enriches the event by encompassing various motivations, including charity, competitiveness, and recreational running.
Addressing a journalist’s question regarding the impact of diverse runners on the race, Olopade asserted that it enhances the event’s overall experience.
He emphasized the importance of incorporating elements such as charity, competition, and recreational running to create a well-rounded race.
Olopade noted the presence of refugees, competitive athletes aiming to improve their rankings, and recreational runners seeking personal fulfilment, underscoring the inclusivity of the marathon.
He humorously remarked on the absence of journalists participating in the race, suggesting their presence would add to the event’s vibrancy and diversity.
Olopade’s remarks shed light on the instrumental role of Nilayo Sports Management in the Access Bank Lagos City Marathon and emphasized the event’s significance as a catalyst for societal empowerment and international recognition.
Additionally, his insights underscored the inclusive nature of the marathon, welcoming runners of various backgrounds and motivations to partake in the prestigious event.
