In a significant stride for Nigerian football, the Nationwide League One (NLO) has secured a momentous sponsorship deal with FirstCentral Credit Bureau Limited, the nation’s foremost independent and first licensed credit bureau.
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This groundbreaking collaboration will see FirstCentral Credit Bureau contribute to the financial support of the NLO Cup and the Annual General Meeting (AGM) for the nation’s third-tier domestic league, heralding an exciting kickoff to the 2024/25 season.
The announcement of this strategic partnership was made by Hon. Silas Agara, Chairman of the NLO, during a press conference held at the NLO Secretariat Board Room in Abuja. Chairman Agara, visibly delighted, attributed this breakthrough to the positive reforms implemented by the new board, transforming the NLO into a more appealing brand for corporate Nigeria.
This sponsorship deal underscores the attractiveness of grassroots football and will encompass the NLO Cup, set to commence in Kano and Uyo on November 24th, and the AGM scheduled for December 8th, laying the foundation for the upcoming season.
Hon. Agara, a former Deputy Governor of Nasarawa State, expressed his delight with the collaboration, stating, “We are delighted to have the FirstCentral Credit Bureau come on board as one of our sponsors.
I believe the various reforms that the new board is proposing to the AGM will yield positive gains and make the NLO a more attractive brand to Corporate Nigeria.”
Emphasizing the league’s significance, he pointed out that the Nationwide League One, boasting over 300 clubs, stands as the largest in Africa, making it an enticing brand for corporate organizations in Nigeria.
This sponsorship reflects a synergistic relationship between the NLO and First Central Credit Bureau, bridging the worlds of football and finance.
The NLO’s commitment to grassroots football development has been pivotal in attracting support. Chairman Agara highlighted the positive changes resulting from the new board’s reforms and financial prudence, noting a substantial increase in participating teams from 80 clubs to over 300 clubs across all 36 States of the Federation and the FCT.
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Agara expressed confidence in the transformative impact of support from esteemed brands like FirstCentral Credit Bureau, assuring Nigerians of enhanced service delivery from the NLO. He highlighted the board’s commitment to positive changes, pending approval of proposed reforms at the AGM.
First Central Credit Bureau’s sponsorship goes beyond financial support. Chairman Agara revealed, “So, FirstCentral Credit Bureau will leverage our platform by sponsoring the inaugural NLO Cup and also take care of the bills for the Annual General Meeting (AGM) billed for Friday, December 8, 2023.”
First Central Credit Bureau, renowned for its credit score services, brings a wealth of expertise to the partnership. A credit score, a statistical number evaluating a consumer’s creditworthiness, serves as an invaluable tool for individuals and financial institutions.
This collaboration not only supports Nigerian football but also aligns with First Central Credit Bureau’s commitment to financial education.
This sponsorship will be instrumental in reaching a broad audience through mediums like the NLO TV App, where 70% of NLO Division One and U-19 Youth League matches were live-streamed.
It enhances financial literacy by directly educating consumers on the repercussions of late or non-repayment of loans while respecting privacy laws.
In conclusion, the synergy between the NLO and FirstCentral Credit Bureau marks a pivotal moment in Nigerian football, demonstrating the potential for mutually beneficial collaborations that uplift both sports and financial sectors.
As the NLO looks forward to an electrifying season kickoff, the support from FirstCentral Credit Bureau promises to elevate the league’s impact on the nation’s sporting landscape.
