Interwetten, founded thirty years ago, announced its entry into the Nigerian market in March this year – a significant milestone for the company. With the signing of Yakubu Ayegbeni, a high-profile ambassador now to be integrated into all advertising activities, Interwetten shows its commitment to Nigeria as a major market for the company. It is the first time in its history Interwetten will partner with an official ambassador on this large scale.
Yakubu will feature in communications throughout Nigeria, including major print and online advertising. In addition, a unique betting feature called “Yakubu Tip” will feature on social media and Interwetten.ng each week. Yakubu will also carry out appearances for Interwetten in Nigeria.
The signing marks an important step for Interwetten and shows intent to be in Nigeria for the long-term. Interwetten will also participate in local social projects together with Yakubu.
Yakubu Ayegbeni: ” When choosing my partners, it is really important to me that the chemistry is right and that was immediately obvious after the first talks. Interwetten has been a reliable and serious partner in sports for decades, in countries all over Europe. It will be a very exciting partnership and homecoming for me too!”
Dominik Beier, Speaker of the Board at Interwetten: “We are very happy that with Yak we can embrace great things. The passion for football is enormous in Nigeria, footballers are idols.
With 252 games and 95 goals in the Premier League, 57 international matches for the Super Eagles with 21 goals, Yakubu Ayegbeni is one of the Nigerian football legend, and now an ambassador for the online gaming pioneer Interwetten in the Nigerian market.
