In a move to boost visibility and audience engagement for the Nigeria Women Football League (NWFL), the league’s Board has reaffirmed its collaboration with StarTimes, a leading broadcasting partner.
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Following the NWFL Annual General Assembly in Abuja on Tuesday, Ms. Nkechi Obi, Chairman of the NWFL Board, spearheaded a high-powered delegation to engage with StarTimes management on Wednesday.
“This partnership is a vital step in our mission to bring the excitement of the league to a wider audience and showcase the talent in women’s football,” Ms. Obi emphasized.
Engr. Tunde Aina, StarTimes’ Chief Operating Officer, echoed this sentiment, affirming the company’s commitment to providing top-quality coverage: “Our viewers can look forward to enjoying every moment of the women’s leagues.”
Key topics of discussion included match production, highlight shows, and strategic marketing of league content across StarTimes’ diverse channels.
Both parties are finalizing a draft Memorandum of Understanding (MoU), with plans to conclude the agreement in time for the NWFL Season Opener.
The highly anticipated season will kick off on January 15, 2025, with defending champions Edo Queens facing Abia Angels at the Samuel Ogbemudia Stadium in Benin City.
Prominent NWFL officials, including Vice Chairperson Hajiya Hussina Suleiman and Board member Madam Henrietta Ihiabor, were present at the meeting, further underlining the league’s commitment to elevating women’s football in Nigeria.
