In a strategic move aimed at elevating its commercial and marketing efforts, the Osun State Football Association (FA) has appointed seasoned digital media executive, Olayinka Olawole, as its new Director of Commercial and Marketing.
This appointment is set to strengthen the association’s brand visibility and drive revenue growth through innovative marketing strategies.
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Olawole brings a wealth of experience to the role, having served in various strategic capacities within leading football organizations across Nigeria.
His passion for bringing positive change to the football ecosystem has earned him a reputation for excellence. Notably, he spent four years with the Nigeria Women’s Football League (NWFL) as Content and Media Manager, where he played a crucial role in driving digital marketing efforts and fan engagement.
A University of Ilorin alumnus, Olawole also holds a Diploma in Digital Advertising and Brand Communication from CAFT School of Advertising. His background in grassroots sports, along with his leadership at SportsGig International as CEO and Director at Ace Sports Group, underscores his capabilities in sports management and brand development.
“We are thrilled to welcome Olayinka Olawole to the Osun FA team,” said Sola Fanawopo, Osun FA Chairman. “His expertise will be instrumental in elevating our commercial and marketing efforts, driving growth, and positioning Osun FA as a leading football association in Nigeria.”
Olawole is expected to drive key initiatives in sponsorship, partnership activation, fan engagement, and community building for Osun FA. His strategic leadership will focus on maximizing revenue streams and expanding the association’s footprint in the football industry.
Expressing his enthusiasm for the role, Olawole stated, “I’m honored to join Osun FA and contribute to the growth of football in the state. I look forward to leveraging my skills and experience to drive commercial success and engage fans.”
His appointment marks a new era for the Osun FA as it seeks to solidify its standing in Nigerian football.
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